Adhere to progressive enhancement principles to ensure that the content and core functionality are accessible, even from a text-only browser. Use Google’s Page Speed Insights tool to evaluate key templates on the site. This data is also within the Google Lighthouse data found at web.dev. In the update, the Core Web Vital metrics (which all relate directly to page speed) combine with other experience metrics to create the page experience signal. The most common place to find it directly is at mydomain.com/sitemap.xml or linked to/from the robots.txt file. Otherwise, the content management system (CMS) may show the URL if there is one.
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Clearscope looks at search trends and suggests keywords and topics that match what your audience is searching for. I’ve created hundreds of reports in Clearscope over the years, and I’ve watched it evolve into a powerful, all-in-one SEO content tool. But it doesn’t analyze your content’s readability in all that much detail, beyond paragraph length and whether you’ve included images or videos. Yoast SEO helps you improve your WordPress site’s on-page and technical SEO.
After this review of backlinks, you’ll have some specific targets and a good understanding of what drives linking in your industry. Access the entire search landscape and uncover content opportunities with the largest and freshest keyword data set which covers 30+ billion keywords in 170 countries. Full power of seoClarity platform to scale enterprise SEO to earn the search visibility you deserve.
Create new issues in Jira for each task from a site audit in SEMrush
- Including a target keyword in your meta description at least once will help highlight it to your potential visitor so your page can be optimized more effectively.
- Siteliner offers free SEO audit tools by the creators of Copyscape that let you explore a website to reveal key issues that affect your site’s quality and SEO rankings.
- If the URL is simple, you might get away with a quick visual inspection of your robots.txt file.
Access the entire seoClarity Data Ocean for your data science, analysis, or machine learning projects. Wondering where to start when it comes to analyzing Site Crawl data in Moz Pro? Dr Pete’s explains how to manage the load of 100s or 1000s of site crawl errors.
Google often shows meta descriptions in the search results, so you should try to write an enticing one for every important page. Missing H1 tags, on the other hand, usually point to bigger issues like an improperly coded theme. It shouldn’t list things like redirects, non-canonicals, or dead pages because those send mixed signals to Google. If it’s not a manual action, you may need to check further for Google algorithm updates, as they can significantly affect your site’s organic traffic.
With BuzzStream, you can easily research the appropriate people, come up with effective SEO Anomaly email messages, and track who’s accepted each link request. I find it helpful because I can make corrections to broken links immediately (or, hopefully, before a page goes live). Check My Links is ideal for developers, content editors, and web designers, according to its creators. I think this tool performs best when you use it as a compass to set a direction for your SEO strategy and then pair those insights with a more robust software like HubSpot’s SEO Marketing Tool.
For example, you may need more information on content mistakes affecting your website overall. That’s why part of this template includes some examples of what may go into SEO content audits. You may want to examine the implementation of your last SEO audit to ensure your team completed their tasks correctly. You may want to identify duplicate content in your SEO content audit, along with other content problems that may impact your website performance.
Find technical problems and on-page SEO issues that are holding your site back from top search engine rankings. Keyword Hero pairs your visitors’ sessions with the keywords they used to land on your page, all within your Google Analytics account. In other words, this tool lets you understand the search intent of your organic traffic. This allows you to evaluate your competitors’ performance and view the growth channels, keywords, backlinks, and ads that are working for them. Sometimes, you don’t need an SEO tool with all the bells and whistles if you only need to do keyword research. I think KWFinder is a great software that fills the gap between nuts-and-bolts SEO work and copywriting.
